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INTERNETOWA KSIĘGARNIA NAUKOWO - AKADEMICKA

Introduction to International Trade

32,99 

ISBN: 978-83-7865-431-5
Rok wydania: 2016
Liczba stron: 272
Format: B5

oprawa miękka

Opis

Introduction to International Trade

Wydawnictwo Uniwersytetu Gdańskiego

Autor: Anna Fornalska-Skurczyńska, Marcin Skurczyński (red.)

 

Podręcznik jest pierwszą tego rodzaju pozycją literaturową w Polsce. Autorzy prezentują przekrojowo problematykę planowania i realizacji transakcji handlowych na rynku międzynarodowym. Praktyczne aspekty przedstawione w podręczniku obejmują opracowywanie międzynarodowej strategii marketingowej i metody wchodzenia przedsiębiorstw na rynki zagraniczne, poszukiwanie informacji i nawiązywanie współpracy z partnerami handlowymi, zarządzanie procesem spedycyjnym oraz wpływ różnic kulturowych na możliwość rozwoju.

 

Table of Contents
Preface
Chapter 1.
International trade in the global economy
1.1. Th e impact of macroeconomic trends on international trade
1.2. Major trends in international trade
1.3. Infl uence of international trade on the national economy:
macroeconomic approach
1.4. International institutions and organizations in the world trade system
Chapter 2.
International trade policy
2.1. Th e dominant models of foreign trade policy
2.2. Instruments and tools of foreign trade policy
2.3. Customs policy and its functions
2.4. Customs policy tools
2.5. Calculation elements of duty
Chapter 3.
EU regulations on the foreign trade of member states
3.1. Framework and principles of EU trade policy
3.2. EU principles for the internal market
3.3. Common trade policy
3.4. Customs policy of the European Union
Chapter 4.
Marketing strategies on international markets
4.1. Factors aff ecting internationalization of enterprises
4.2. Th e concept of a strategy
4.3. Models of internationalization
4.4. Segmentation in international markets
4.5. Estimation of market attractiveness and target market choice
Chapter 5.
Th e way of doing business with foreign partners
5.1. Organizing export/import activities
5.2. Indirect trade
5.3. Direct trade
5.4. Non-equity foreign market entry modes: licensing and franchising
5.5. Foreign market equity entry modes:
joint ventures and strategic alliances
5.6. Wholly owned subsidiary as a foreign market entry mode
Chapter 6.
Negotiations and their determinants in international business
6.1. Defi nition and elements of negotiations
6.2. Communication in negotiations
6.3. Stages of negotiations
6.4. Negotiating team
6.5. Types of negotiations and techniques used
6.6. Culture as a factor infl uencing the negotiations
in international business
6.7. Th e impact of cultural diff erences on negotiations
Chapter 7.
International trade transaction
7.1. Trade on international market
7.2. Specifi c nature of international trade transactions
7.3. Phases of trade transactions
7.4. International trade contract and commercial off er
Chapter 8.
Documents in international trade
8.1. Commercial documents
8.2. Shipping documents
8.3. Customs documents
8.4. Insurance and fi nancial documents
8.5. Auxiliary documents
Chapter 9.
Usages and practices in international trade
9.1. International customs of trade
9.2. Incoterms® 2010 rules
9.3. Th e interpretation of Incoterms® 2010 rules
9.4. Classifi cation of Incoterms® 2010 rules
9.5. Selected obligations of parties to a sale contract under Incoterms® 2010
Chapter 10.
Financing of foreign trade
10.1. A classifi cation of the forms of foreign trade fi nancing
10.2. Financing of export transactions
10.3. Commercial credits in foreign trade
10.4. Short-term bank credits for exporters and importers
10.5. Export factoring
10.6. Eurocredits as a source of fi nancing foreign trade operations
10.7. Countries’ support for export credits
10.8 Medium- and long-term bank credits for foreign trade fi nancing
Chapter 11.
Transaction settlement in international trade
11.1. Th e infrastructure for international settlements
11.2. Classifi cation of international settlements
11.3. Unconditional forms of payment in foreign transactions
11.4. Cheques in international trade
11.5. Bills of exchange in international trade
11.6. Conditional methods of settlement
Chapter 12.
Transport services in international trade
12.1. Defi nition of transport and transport modes
12.2. Maritime transport
12.3. Airway transport
12.4. Railway Transport
12.5. Road Transport
12.6. Intermodal transport
Chapter 13.
Cooperation with carriers in the course of commercial transactions
13.1. General characteristics of the transport process
13.2. Maritime transport process
13.3. Air transport process
13.4. Railway transport process
13.5. Road transport process
Chapter 14.
Complaints and disputes in international trade
14.1. Confl ict risk in international business transactions
14.2. Mediation and its role in the resolution of disputes
14.3. Th e rules of arbitration
Index

 

 

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